This quarter, MBC Strategic was pleased to receive an Interactive Media Award and a MarCom Award for their rebrand of Guardian Investment Banking and Real Estate. Our team was awarded the Interactive Media Award for Best in Class in Financial Services-the Best in Class award is the highest honor available from the IMA. MBC Strategic received a total score of 487 out of 500 based on design, content, feature functionality and usability of the website, allowing us to secure the achievement bestowed on only a handful of sites each year. MBC also received a Platinum MarCom Award from the Association of Marketing and Communication Professionals for the Guardian rebranding project which also included strategy, messaging, and a complete redesign of all print materials. Archive for the ‘Design’ Category
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Wednesday, December 21st, 2011
This quarter, MBC Strategic was pleased to receive an Interactive Media Award and a MarCom Award for their rebrand of Guardian Investment Banking and Real Estate. Our team was awarded the Interactive Media Award for Best in Class in Financial Services-the Best in Class award is the highest honor available from the IMA. MBC Strategic received a total score of 487 out of 500 based on design, content, feature functionality and usability of the website, allowing us to secure the achievement bestowed on only a handful of sites each year. MBC also received a Platinum MarCom Award from the Association of Marketing and Communication Professionals for the Guardian rebranding project which also included strategy, messaging, and a complete redesign of all print materials. 4Q11 The Ticker
Wednesday, December 21st, 2011
In the 4th quarter, MBC Strategic worked on a website and branding project for a private equity investment firm, Municipal Capital Appreciation Partners, and their advisory firm, MCAP Advisers. The project consisted of a full-scale rebrand, new logo, suite of identity materials and website for the alternative investment firm. The team at MBC worked to create a branding scheme with a sophisticated design and color palette that will serve as the foundation for both MCAP Advisers as well as each of their individual Funds. The alternative investment website was also built on a customized content management system for seamless site management post launch. Bold imagery on the homepage and supportive images of the firm's real estate holdings combined with new web content and case studies, helped to portray the long history, experience and success of the company. MBC Receives MarCom Platinum Award for Excellence in Marketing and Branding
Friday, November 11th, 2011
MBC Strategic was awarded a 2011 MarCom Platinum Award for their brand redesign of investment bank, Guardian. The marketing and branding team at MBC was recognized for its work completely refreshing Guardian's messaging, logo, print materials and website. MBC's brand strategists worked to compose the appropriate imagery, color schemes and core message to carry throughout the investment bank's website and print materials.
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